Planning Focus Groups David L. Morgan

ISBN: 9781452250168

Published: July 1st 1997

ebook

161 pages


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Planning Focus Groups  by  David L. Morgan

Planning Focus Groups by David L. Morgan
July 1st 1997 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 161 pages | ISBN: 9781452250168 | 3.38 Mb

David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data thatMoreDavid L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more.

This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.



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